Strategy

Guna Setia Hospitality Strategy is to develop the domestic, regional and global network of hotels and resorts, as well as provide a profitable economic scale that can advantage to hotel owners and hotel guests.

UNDERSTAND OUR MARKET

In order to implement a successful management strategy, it is imperative that we have a clear understanding of our market, where demand comes from and the various different local factors that might affect seasonal demand. We also need to be aware of our audience and their needs, wants and expectations ​
Moreover, we need to understand the competition that exists within the market and make strategic decisions regarding price, discounts, and advertising with this competition in mind. Remember, this competition may not always be obvious, and may not always be in the same location as our hotel.

SEGMENTATION AND PRICE OPTIMIZATION

The concept of selling the right room to the right person at the right price requires us to appropriately segment our customer base. To do this, we need to identify different ‘types’ of the customer and then look at these different segments and evaluate when they book hotel rooms or hotel facilities, how they book them and their other habits. ​
When this is carried out, it allows us to optimize prices for those different segments. One of the key advantages of this is that once prices are optimized for a particular segment, price changes can be minimized. This, in turn, can help to generate customer loyalty from those who appreciate the price consistency you offer.

WORK CLOSELY WITH OTHER DEPARTMENTS

It is important to achieve close collaboration between the various different hotel departments in order to ensure that our management strategies and their individual departmental strategies are in alignment with one another, and so that we can address challenges collectively.
Close collaboration will also help ensure that we are always presenting consistent messages to our customers and clients.

FORECASTING STRATEGIES

One of the most important aspects is forecasting, which allows us to anticipate future demand and revenue, enabling necessary adjustments to be made. Within the hospitality industry, high-quality forecasting relies on accurate records being kept, including occupancy, room rates, and revenue. ​
Most forecasting strategies rely heavily on using historical data to spot trends. However, forecasting also requires an awareness of current bookings, competitors’ performance, local events, and wider industry trends.

CHOOSE THE RIGHT PRICING STRATEGIES

There are many different pricing strategies out there, and no one strategy will guarantee success. Instead, we in the hospitality industry, need to consider the best strategy for our particular hotel based on what we can offer, who we are trying to attract and what strategy our competitors are implementing.
A competitive pricing strategy, where prices are set based on other hotel prices, puts our business in direct competition and is good when our hotel has more to offer than our rivals do.